Faria Bhatti

User Centered Design & Engineering | Technical Communication | Usability Research
 

Project Management

Microsoft CEO Summit 2011

The goal of this project was to design a CEO Profile book for the CEOs that attended the CEO Summit 2011. The profile book contained personal and professional details about the attending CEOs. Around 200 CEOs were invited and my job was to gather all the information needed to complie the profiles. Data from previous databases was available, everything else was redesigned for this summit.

Project Plan > Template Approval > Data Gathering > Execution/Compilation


Project Plan

Summarized the project and created list of deliverables that needed to get done sequence-wise. It also includes schedule and updates from meetings.

Tracking Log

To measure the project progress, designed a tracking log to track the number of profiles I gathered data for each week and set targets to meet for myself.

Data Mapping

Resources were identified and the needed data was mapped against respective data sources to fill out the profile templates.

CEO Profile Template

Summarized the project and created list of deliverables that needed to get done sequence-wise. It also includes schedule and updates from meetings.


InfoPath Template

InfoPath pulled data from previous database. The template was designed so that only needed data was pulled for the specific field.

AM Email Template

Account Managers for the different CEOs were contacted to gather information about the different companies.

Compiled CEO Profile

Account Managers for the different CEOs were contacted to gather information about the different companies.

Process Notes

Account Managers for the different CEOs were contacted to gather information about the different companies.



Data Mapping – Studied all the data retrieval sources and mapped the sources to the data/fields needed to get filled in the CEO profiles.

Quality Project

An ethnographic research was conducted on FedEx Kinko's which explored how interactions between customers and employees take place. Used multiple qualitative research methodologies, along with ethnography, to collect data. Activity at the site was observed for 7 weeks (2 hours each week), and field notes were taken. Two employees were interviewed for 30 minutes, interviews were recorded and transcribed. Index, codebook, interview questions, images, and memorandums are present in the field note journal. Results and recommendations are described in the light of themes that emerged from the data collected.


Data Alerts Project

This study investigates the relationship of gender, location, and preferred educational setting in Pakistan. Conducted an extensive literature review, and wrote a recommendation report which discusses the results and findings based on the SPSS analysis and qualitative data collected. Data used in this research is not real and is created based on other similar researches done in that region. Survey questionnaires were created along with brief interview questions which were to be asked to the students from those regions. The PowerPoint presentation below contains images, hypotheses, methods, results from surveys and interviews, SPSS results, and conclusion.


User Research on Renaming a UW Engineering Department

This study was about rebranding the Human Centered Design & Engineering department at the University of Washington. Conducted this user research project on two aspects—mission statement and visual identity of the department. Carried out a survey, interviewed people, and ran usability test sessions. Used participatory research and surveys to obtain different sets of results, analyzed the data obtained and devised recommendations for the department. This report and presentation highlights all the aspects covered.



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